In the Define phase, we work with the team, especially the product manager to discover problems and opportunities. The ability to gather insights and synthesize data and abstract input to a problem is very important.

This stage involves defining the problem that the design team needs to solve and creating a clear understanding of the user's needs. This stage also includes creating an information architecture that defines the structure, organization, and navigation of the product. The IA includes creating sitemaps, user flows, and wireframes to map out the content and functionality of the product.

A clearly defined, shared definition of what success looks like is critical for delivering impactful work in a collaborative environment. For UX Designers and Researchers having a thorough understanding of Context in the form of the Who, What, Where, When, and Why provide a foundation for critical thinking, proactive problem solving, and a contribution that goes beyond task execution.