Visual Design

Visual design goes beyond making layouts and designs look nice and aesthetically pleasing. When thoughtfully applied, it can increase usability, provoke emotion, and strengthen brand perception.


Here’s a list of NN/g’s most useful articles and videos about visual design as it relates to user experience.

These articles discuss why visual design is important and why it should be considered in addition to a well thought out user experience. If you’re new to visual design, we recommend you explore the following resources in order, from top to bottom.

The resources here are grouped under the following topics: