We come up with ideas that create a win-win situation for both users and businesses. And involve the team at this phase so everyone can contribute with their own expertise. Make sure the ideas are planed and will land on the product eventually. Also, think about how to measure success.
This stage involves generating a wide range of ideas to solve the problem identified in the stage. The team conducts brainstorming sessions and creates prototypes to test and validate design concepts. The prototypes are low-fidelity representations of the product that help to identify and fix design problems before investing more resources in development.Define