Data Analysis Report

UX analytics allows you to test, confirm and develop design intuition through data. If your intuition tells you that users aren’t clicking on a particular button because of its color, you can test that intuition by leveraging UX analytics (such as an A/B test).

Data analysis determines the success or failure of research projects. You can use the right research techniques and monitor the right KPIs, but if you fail to answer the why question in the analysis process, your research might just be a wasted effort.

Here are some other examples of how UX analytics supports data backed design intuition, according to Sitepoint:

  • Find out where users are leaving and why
  • Optimize the customer journey to reduce exit rates
  • Rethink visual design to aid usability and accessibility
  • Find out where and why the user is “rage clicking”
  • Boost conversions and maximize sales
  • Rearrange and tailor content to fit the user’s intentions

In the end, the benefit of UX analytics is that it enables you to build experiences that are based on how users are actually using your site or app rather than on how you think they are or should be. Creating a more seamless experience for users ultimately results in better business outcomes by making it as easy as possible for the users.