To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.
Effective design isn’t always good design. Good design is always responsible; to users, society, and the planet.
It arises ignorant design decisions being executed at a historically unprecedented pace and scale. These decisions are then preyed on by the shrewd and opportunistic.
In reality, not tackling climate change will cost a lot and will cause enormous human suffering and ecological damage.
How can designers build eco-conscious design practices? What exactly is design’s role in the climate movement? And what other communities and industries should we look to for the way forward?