Step 5 ⇒ Audience Persona


What is an Audience Persona?

An audience persona (a.k.a. a buyer persona, customer persona, or marketing persona) is a profile that represents your ideal audience. While your target audience describes your audience in a broad sense, an audience persona hones in on a specific person within your target audience.

When defining your audience persona, hone in on a specific person representing your ideal audience member; their demographics, behaviors, goals, challenges, interests, and more. An audience persona should be singular. We're thinking of one distinct person, what they think, and how they feel.

“[An audience] persona is a composite sketch of a key segment of your audience.” Ardath Albee, a master of B2B personas
Why is an audience persona important for your business?

Creating audience personas can be a big task, especially if you’re starting from scratch, but the value they can provide for your business and business strategy are well worth the investment.

Without audience personas, how will you know which type of messaging will appeal to your target market? Or where to go to reach your target market? Or how to talk to them on social media?

When you have a clear understanding about who your audience is, their needs, likes, dislikes and preferences, you can better serve your audience. Understanding your audience allows you to develop services, processes, products and content for that audience. You will be able to better solve their problems and overcome challenges.

Examples : Persona
The Reader 📚
All these aspects cover the necessary information about the person, figuring out the paint points and expectations from the product.
The Influencer 😎
This user persona example pays close attention to different categories for analysis. Such aspects as events, event influencers, motivations, core needs, and pain points are considered.
The UX Designer 👩🏼‍💻
This persona example also covers the primary problems and expectations of the customers from your product.
The Marketing Manager 🧔🏻
His user profile has a lot of small but essential details. For example, there is information about his income, personality, influences, work experience, and more.
The Nurse (26-year-old) 👩🏻‍⚕️
It has only significant information about Anna’s personality. For example, she likes cooking and walking.
The Teacher 👩🏼‍🏫
It has a lot of personal information about the teacher like her age, experience and family status.
Create Your Own Buyer Persona

Making your own buyer personas is easy.Buyer persona themplate is the perfect canvas to create and share them. If you already have readers, listeners, or viewers, you can start by studying your most loyal audience members. What common characteristics do they possess? Can you ask them questions via your content, social media channels, or by doing direct interviews? You'll learn a lot by talking to the people who are already engaging with your brand. This information will help you to craft a better audience persona.

If you are starting, don't worry about not having this information. It's still a good idea to develop your "ideal audience member" to have a clear picture of whom you are creating content for.

Give the Persona Name

A name helps give our persona specificity and a personality.

Start with the Demographics

Make a bulleted list to include age, gender, income level, education, family status, and location.

Behaviors, Challenges, and Needs

Think through your audience's challenges, goals, values, habits, other media they consume, and anything else you know or believe to be true about this "person."

Write Out a Story

In software development, product teams create user stories to help them understand their customers' needs and how to build features to suit those needs.

It's equally applicable when we're talking about creating content and online experiences for our audience.

Start with "As a < type of person >, I want < some goal > so that < some reason >."

Giving your audience persona a story will help you deep-dive into how they think and into their real needs. Gain an advantage by making your content so perfect for them that yours stands out from other media they consume. Your brand and publication can become a destination for them - they'll be more likely to visit often, subscribe, and engage.

Moreover, when you've got an engaged audience, monetizing your efforts becomes a whole lot easier!

Here's an example of an audience persona for a local event and entertainment site called You can make yours as detailed as you like!

Your audience persona serves as the first building block in developing all of your other content strategies. It will help you determine your content themes and topics, formats, and proper distribution channels.

💥 Take Action

Develop Your Audience Persona

1. Define your audience

Your Audience persona might include the following information?

Persona name // Target Group // Age // Gender // Occupation // Education // Personal Income // Household Income // Marital Status // Employees // Location // Sports // Values // Brands // Entartainment // Publications // Activities // Car Model

2. Emotional Insights

Share a story with the following chapters that includes the emotions of your audience

Pain points , Challanges, Needs , Wants / Desires , Before State Emotions, After State Emotions Beliefs (Persona Quotes)