This template is here to help you to expose critical areas of your idea to the surface. After writing down all of your evidence & assumptions by answering the questions in each segment, you will have a more practical picture of the idea before you invest any time & effort.
1. Who are the direct users?
2. Who are the impacted users?
3. What are the users trying to achieve?
1. How are the use cases being met today?
2. What are the pain points?
3. Are the pain points worth solving?
1. How does the solution address the pain points?
2. How can we sufficiently monetize and sustain the solution?
3. Is the solution disruptive and innovative?
4. Is it changing the user behavior?
5. Are there any more opportunities?
1. Do we have any road blocks in the market? How can we unblock them? (external & internal road blocks)
2. How can we test our solution quickly and cheaply?
1. Do we have funding to see the outcome?
2. Do we have the right skills and resources?
3. Are incentives aligned between our team members or teams?
1. What metrics will tell us if we are heading in the right direction?
2. Do we have a system to track the metrics?
3. If the system exists, are we able to know where or what is failing?
1. Are we taking external factors into account? (e.g. if any unexpected roadblocks come up can we continue building? Which areas should we accelerate during those times? Can our solution pivot? Can we stretch our timeline more?)
2. Are we tracking market competition?
3. How can we ensure a smooth landing in the market?
1. What is our iterative process?
1. How can we make data driven decisions that helps us iterate?
We suppose you filled in the questions with your beliefs or evidence. Now we'd suggest you prioritize all of your assumptions and head over to platforms that are specific to your niche to turn them into evidence. Avoid jumping into the market without proof to minimize the risk of unknown.