The website complies with the required local measurement format (e.g. metric or imperial system)

The site does not contain information that is insignificant, useless, or distracting

The content is up-to-date, i.e. no outdated news, blog posts, or information

There are no typos or misspellings on the website

The content is engaging and original

The content is summarized and has no unnecessary additions

The lists start with the most significant information at the top

The writing style is based on shorter sentences in the "active voice"

The website's overall layout is easy to follow and the content is concise and informative

There are no overcomplex wordings and messages which are confusing

Buttons and links' names begin with verbs and have clear and descriptive names

The website uses common terms and notions easily recognizable by the user

There is an overall consistency of terminology and visual standards with general web user experience

The phrases and jargon are consistent