| Question | Tags | Scenarios | Sample Responses Included | Follow-up Questions Included | Maze Block Types | Maze Template | Maze Template Link |
|---|---|---|---|---|---|---|---|
What do you like most about [PRODUCT]? | Product | Sentiment | No | No | Multiple Choice BlockOpen Question Block | Test mobile app usability | |
What are you currently doing to make this [PROBLEM] / [TASK] easier? | ProblemTaskSolution | Opportunity | No | No | Open Question Block | ||
Do you have any other thoughts or feedback on the new feature? | Product | SentimentWrap-up | No | No | Yes/No BlockOpen Question Block | Test new feature satisfaction | |
How does this [PROBLEM] / [TASK] impact other areas of your life or work? | ProblemTaskPain | Opportunity | No | No | Open Question Block | ||
What other products or solutions have you tried when looking to accomplish [PROBLEM] / [TASK]? | ProductSolutionTask | OpportunityMotivation | No | Yes | Open Question BlockMultiple Choice Block | Run a product discovery survey | |
What is the hardest part about [PROBLEM] / [TASK]? | ProblemTask | Opportunity | No | No | Open Question Block | ||
What type of workarounds have you created to help you with this [PROBLEM] / [TASK]? | ProblemSolutionTask | Opportunity | No | No | Open Question Block | Validate feature ideas | |
What is the biggest pain point related to [PROBLEM]? | PainProblem | Opportunity | No | No | Open Question BlockMultiple Choice Block | ||
What do you like about how you currently solve [PROBLEM]? | SolutionProblem | SentimentOpportunity | No | No | Open Question Block | ||
What was one thing you disliked the most about the design? | Design | Desirable | No | No | Open Question Block | ||
What was one thing you liked the most about the design? | Design | Desirable | No | No | Open Question Block | ||
Do you feel this design was made for you? Why or why not? | SolutionDesign | Sentiment | No | No | Open Question Block | ||
How, if at all, do you expect [PRODUCT] to help you accomplish your business goals? | ProductGoal | Expectation | No | No | Open Question Block | ||
Is there anything else about [PRODUCT] or this survey that you would like to share? | Product | SentimentWrap-up | No | No | Open Question BlockYes/No Block | ||
What are your primary business goals? | Goal | MotivationUseful | No | No | Open Question Block | ||
Will you continue to use [FEATURE]? | Product | DesirableSentiment | No | No | Yes/No BlockOpen Question Block | Test new feature satisfaction | |
What's the single most important thing we could do to make [PRODUCT] better? | Product | Opportunity | No | No | Open Question Block | ||
At what price point is [PRODUCT] too expensive? | Product | Pricing | No | No | Open Question Block | Run a pricing sensitivity survey | |
Before we start, could you please tell us briefly about what you do professionally? | People | DemographicsFindable | No | No | Open Question Block | Test feature discoverability | |
What did you find easy about the task you performed? | Task | Usable | No | Yes | Open Question Block | Test feature usability | |
Did the [FEATURE] work as you had expected? | Product | ExpectationSentiment | No | Yes | Yes/No Block | Test new feature satisfaction | |
Do you have any issues or challenges with your current solution? | SolutionPain | Opportunity | No | Yes | Yes/No BlockOpen Question Block | Validate feature ideas | |
What problems do you face when you do [TASK]? | TaskPain | Opportunity | No | No | Open Question Block | Validate feature ideas | |
What workarounds have you created for addressing any challenges you have with your current solution? | SolutionPain | Opportunity | No | No | Open Question Block | ||
What parts of the [PRODUCT] did you like the most? | Product | Desirable | No | No | Open Question BlockMultiple Choice Block | ||
What could be improved? | ProductSolutionDesign | UsableSentimentOpportunity | No | No | Open Question BlockMultiple Choice BlockCard Sort Block | Test your website sign-up flow | |
What could we do to improve this [FEATURE]? | Product | UsableDesirableSentiment | No | No | Open Question Block | ||
Any other feedback you'd like to add? | Product | SentimentWrap-up | No | No | Open Question Block | ||
What parts of the [PRODUCT] did you like the least? | Product | DesirableUsable | No | No | Open Question Block | Test mobile app usability | |
Do you have any additional feedback for the team? | Product | SentimentWrap-up | No | No | Open Question Block | ||
What would you expect to see from the website? | Product | Expectation | No | No | Open Question Block | ||
How did you find the language (including but not limited to copy, phrasing, tone) used on the website? | ProductCopy | SentimentClarity | No | No | Open Question BlockOpinion Scale Block | Test your website sign-up flow | |
What are your thoughts on the design and layout? | ProductDesign | UsableSentiment | No | No | Opinion Scale BlockMultiple Choice BlockOpen Question Block | Test your website sign-up flow | |
Any additional feedback on your experience with the website? | Product | SentimentWrap-up | No | No | Open Question Block | Test your website sign-up flow | |
How much would you pay for [PRODUCT]? | Product | Pricing | No | No | Open Question Block | ||
What would you expect to happen once you've [TASK]? | DesignTask | ExpectationUsable | No | No | Open Question BlockMultiple Choice Block | Usability testing a new product | |
What is the main thing you recall? | Design | Recall | No | No | 5-Second Test Block | Run a five-second test | |
Based on what you saw, what do you think this product offers? | ProductValue | RecallValuable | No | No | 5-Second Test Block | Test content recall | |
Do you have any final thoughts on what you saw today? | Product | SentimentWrap-up | No | No | Open Question BlockYes/No Block | Usability testing a new product | |
What do you like about how this page looks? | Design | Sentiment | No | No | Open Question Block | ||
Was there any other option you considered selecting instead? | DesignTask | Usable | No | No | Open Question BlockYes/No BlockMission Block | ||
What has led you to not start using [FEATURE]? | Product | DesirableUsable | No | No | Open Question BlockMultiple Choice Block | Test feature discoverability | |
Please share any challenges you've faced while trying to use [FEATURE]. | ProductProblemSolution | UsableDesirable | No | No | Open Question Block | ||
What would prevent you from achieving [GOAL]? | ProblemGoal | Opportunity | No | No | Open Question Block | ||
Please complete this sentence: "The biggest challenge my team has with [PRODUCT] / [SOLUTION] is..." | PainProblem | UsableDesirableSentiment | No | No | Open Question Block | ||
About how many people work at your current company/organization? This means everyone that works at your company, not just in your office or department. | People | Demographics | Yes | No | Multiple Choice Block | ||
What is the name of your department or team at your current company? | People | Demographics | No | No | Open Question Block | ||
How much influence, if any, do you have in getting your team to adopt a new tool for work? | People | InfluenceDemographics | No | No | Opinion Scale BlockMultiple Choice Block | ||
Which of the following best describes your current employment? | People | Demographics | Yes | No | Multiple Choice Block | ||
What made you try or buy [PRODUCT] / [SERVICE]? | ProductSolutionValueAdoption | DesirableSentimentExpectationValuable | No | No | Open Question Block | Get product onboarding feedback | |
Can you walk me through the first time you did [TASK]? | Task | Recall | No | No | Open Question Block | ||
Can you describe your first impression of our website in three words? | Product | Sentiment | No | No | Open Question Block | Get live website feedback | |
How confident did you feel while using [FEATURE]? | ProductAdoption | SentimentRecallUsable | No | No | Opinion Scale Block | System Usability Scale (SUS) test | |
What was your first impression of Concept A? | Design | SentimentRecall | No | No | Opinion Scale Block | Validate product concepts | |
How believable is the claim? | ContentCopy | CopySentiment | Yes | No | Opinion Scale BlockMultiple Choice Block | Validate marketing messaging | |
What is the primary reason why you are canceling your account? | ProductProblemAdoption | Motivation | No | No | Open Question BlockMultiple Choice Block | ||
What is your main goal when [ACTION] / [TASK]? | TaskGoal | Useful | No | Yes | Multiple Choice BlockOpen Question Block | ||
How did you first learn about [PRODUCT]? | Product | Findable | Yes | No | Multiple Choice Block | ||
Would you be interested in follow-up research with a member of the User Research team at [COMPANY]? | Product | DemographicsWrap-up | No | No | Yes/No BlockOpen Question Block | ||
Imagine that in this very moment, [PRODUCT] is no longer available to you and your team. Which of the following best reflects how you feel about this? | ProductValue | SentimentValuable | Yes | Yes | Multiple Choice Block | ||
Which of the following industries best describes your current company/organization? | People | Demographics | Yes | No | Multiple Choice Block | ||
Which of the following best describes your role or job function? | People | Demographics | No | No | Multiple Choice Block | ||
What does your role look like at your company? | People | Demographics | No | No | Open Question Block | ||
How integral is [PRODUCT] in your day to day work? | ProductValue | SentimentValuable | Yes | No | Multiple Choice Block | ||
How likely are you to recommend [PRODUCT] to a friend or colleague? | ProductPeople | Sentiment | Yes | Yes | Opinion Scale Block | ||
How might you go about performing [TASK]? | Task | UsableExpectation | No | No | Open Question Block | ||
How easy or difficult was it to learn how to use [PRODUCT] when [CONTEXT/SCENARIO]? | Product | FindableUsable | Yes | No | Opinion Scale Block | ||
What level of difficulty best describes your experience completing [TASK]? | Task | Usable | No | No | Opinion Scale Block | ||
Did the experience meet your expectations? | ProductValue | ExpectationValuable | No | No | Yes/No BlockOpinion Scale Block | ||
How well does this communicate [THEME]? | DesignCopy | Clarity | No | No | Opinion Scale Block | Test preference on marketing assets | |
How satisfied are you with [FEATURE]? | ProductValue | SentimentUsableValuable | Yes | No | Opinion Scale BlockMultiple Choice Block | Test new feature satisfaction | |
How satisfied or dissatisfied are you with your overall [PRODUCT] experience? | Product | SentimentUsable | Yes | No | Opinion Scale BlockMultiple Choice Block | Test new feature satisfaction | |
If you could change one thing about the design what would it be and why? | Design | Sentiment | No | No | Open Question Block | ||
If you could change one thing about [PRODUCT] what would it be and why? | Product | Sentiment | No | No | Open Question Block | ||
Any problems accessing or setting up [FEATURE]? | ProductDesign | UsableFindable | No | No | Yes/No BlockOpen Question Block | Test new feature satisfaction | |
What is the main reason you use [PRODUCT]? | ProductValue | DesirableSentimentValuable | Yes | No | Multiple Choice Block | ||
For how many, if any, of your work responsibilities do you rely on [PRODUCT]? | ProductSolution | Sentiment | Yes | No | Multiple Choice Block | ||
Which of the following best reflects your attitudes towards [PRODUCT]? | Product | Sentiment | Yes | No | Multiple Choice Block | ||
What tools are most important to help you accomplish your key responsibilities? | Solution | Sentiment | No | No | Open Question Block | ||
Please complete this sentence: "The most frustrating part of using [PRODUCT] is…” | ProductPain | Sentiment | No | No | Open Question Block | ||
Please complete the following sentence: "With [PRODUCT], I hope that me/my team can..." | SolutionProduct | Expectation | No | No | Open Question Block | ||
What teams do you work with on a daily basis? (By "team" we mean discipline or functional groups.) | People | Demographics | No | No | Open Question Block | ||
Which of the tools that you use at work has the largest impact on your work? By "tools," we mean to software or services you use for work. | ProductValue | SentimentValuable | No | No | Open Question Block | ||
How do you prefer to be trained on new software? | ProductAdoption | Useful | Yes | No | Multiple Choice Block | ||
How much do you agree or disagree with the following statement:
There are no other products like [PRODUCT] out there. | ProductValue | SentimentValuable | Yes | No | Opinion Scale Block | ||
Is anything missing from your experience? | People | Useful | No | No | Open Question BlockYes/No Block | Get fast NPS feedback | |
Is there anything you look for on website that is missing or hard to find? | Product | UsableFindable | No | No | Open Question Block | ||
We may be interested in contacting you to learn more about your answers, are you open to us doing so? | People | SentimentWrap-up | Yes | No | Yes/No Block | ||
Do you have any questions or unresolved problems? | People | UsefulWrap-up | No | No | Open Question Block | ||
Were there any aspects of the messaging you felt were unclear or hard to understand? | DesignCopy | CopyClarity | No | No | Yes/No Block | ||
Have you ever used a website or app that lets you [SERVICE]? | ProductSolutionValue | RecallFindableValuable | No | No | Yes/No Block | Test feature discoverability | |
Have you started using [FEATURE]? | Adoption | Demographics | No | No | Yes/No Block | ||
Have you used [PRODUCT] before? | Adoption | Demographics | No | No | Yes/No Block | Run a wireframe preference test | |
Was the navigation as expected? | ProductDesign | UsableExpectation | No | No | Yes/No Block | Test your website sign-up flow | |
How did you find the ease of use? | Design | Usable | No | No | Opinion Scale Block | Run an early prototype test | |
On a scale of 1-10, how was your experience when signing up? | Design | Sentiment | No | No | Opinion Scale Block | Test your website sign-up flow | |
Please describe your experience of navigating the site. | Design | Sentiment | No | No | Open Question Block | Run a wireframe preference test | |
What was your first impression of the design? | Design | SentimentRecall | No | No | Open Question Block5-Second Test Block | Run a five-second test | |
How clear was the information on this page? | DesignCopy | CopyClarity | No | No | Open Question BlockMultiple Choice Block | ||
Please rate your overall experience using [FEATURE]. | Product | Sentiment | No | No | Opinion Scale Block | Test feature discoverability | |
Sign up to [FEATURE] on the [PRODUCT]. | ProductTaskDesign | Usable | No | No | Mission Block | ||
Did you run into any problems with [FEATURE]? | ProductProblem | Usable | No | No | Yes/No Block | Get first impressions on new features | |
Complete the [TASK] by navigating to [FEATURE]. | ProductTaskDesign | Usable | No | No | Mission Block | ||
How would you go about signing up for the product? | ProductTaskDesign | FindableUsable | No | No | Mission Block | ||
Which features do you use the most? | Adoption | Demographics | No | No | Open Question BlockMultiple Choice Block | Get fast NPS feedback | |
What type of operating system do you currently use on your phone? | People | Demographics | No | No | Multiple Choice Block | ||
When solving [PROBLEM] what is most important for you? | SolutionValue | UsefulValuable | No | No | Open Question Block | Run mobile participant screening | |
Where did you first find out about [PRODUCT]? | Product | Findable | No | No | Multiple Choice BlockOpen Question Block | ||
What are the most important tasks you need to perform when using [PRODUCT]? | ProductTaskGoal | Useful | No | No | Open Question BlockMultiple Choice Block | ||
How often do you do [TASK]? | Task | Recall | No | No | Open Question BlockMultiple Choice Block | Validate feature ideas | |
Which image do you prefer? | Design | Sentiment | No | Yes | Multiple Choice Block5-Second Test Block | Test preference on marketing assets | |
How often do you [ACTIVITY]? | People | Demographics | No | No | Multiple Choice Block | Run a wireframe preference test | |
How would you describe the level of information provided? | DesignCopy | CopyClarity | No | No | Multiple Choice Block | ||
Where would you find [FEATURE] within this page? | Design | Findable | No | No | Tree Test Block | ||
Did you know about [PRODUCT] [OFFER] before? | ProductSolution | RecallFindable | No | No | Yes/No Block | Test feature discoverability | |
Could you explain what you consider when using [PRODUCT] to [TASK]? | ProductTask | ExpectationSentiment | No | No | Open Question Block | Test feature discoverability | |
Had you ever heard of [COMPANY]? | ProductPeople | RecallFindableClarity | No | No | Yes/No Block | Test label clarity | |
Do you feel this product is similar to any others? | Product | Sentiment | No | No | Yes/No Block | ||
What do you expect to gain from using this product? | ValueGoalProduct | ExpectationUsefulValuable | No | No | Open Question BlockMultiple Choice Block | ||
When and where do you think someone would use this [PRODUCT] / [FEATURE]? | PeopleProductAdoption | Sentiment | No | No | Open Question BlockMultiple Choice Block | ||
What alternative method would you use to perform [TASK]? | TaskSolution | Usable | No | No | Open Question BlockMission Block | ||
Was anything surprising or did not perform as expected? | TaskDesign | UsableExpectation | No | No | Yes/No Block | ||
Was the interface easy to understand? | DesignTask | ClarityUsable | No | No | Yes/No Block | ||
What was the easiest task to accomplish? | Task | Usable | No | No | Open Question BlockMultiple Choice Block | ||
What was the hardest task to accomplish? | Task | Usable | No | No | Open Question BlockMultiple Choice Block | ||
How likely would you be to download or purchase [PRODUCT]? | ProductValue | DesirableSentimentValuable | Yes | No | Opinion Scale Block | ||
Tell me about the last time you [ACTION] and the [SCENARIO]. | People | Recall | No | No | Open Question Block | ||
What haven’t we asked you that you think would be valuable for us to know? | Product | UsefulWrap-up | No | No | Open Question Block | ||
Were you aware that [PRODUCT] offers [FEATURE]? | ProductSolution | RecallFindable | No | No | Yes/No Block | ||
How long do you expect the [TASK] to take? | Task | Expectation | No | No | Open Question Block | ||
Under what circumstances would you want to receive an alert within this registration workflow? | SolutionDesign | ExpectationSentiment | No | No | Open Question Block | ||
How much time do you typically spend on [PROBLEM] / [TASK]? | ProblemTask | Recall | No | No | Open Question BlockMultiple Choice Block | ||
Why do you think someone would use this [PRODUCT] / [FEATURE]? | ProductValueSolution | DesirableSentimentOpportunityValuable | No | No | Open Question Block | ||
What group(s) of people do you think would use this [PRODUCT] / [FEATURE]? | ProductPeople | DemographicsOpportunity | No | No | Multiple Choice BlockOpen Question Block | ||
What might keep people from using this [PRODUCT] / [FEATURE]? | ProductPeopleAdoption | OpportunityUseful | No | No | Open Question Block | ||
What is the most you would be willing to spend to purchase this [PRODUCT]? | Adoption | PricingValuable | No | No | Open Question BlockMultiple Choice Block | ||
Does this remind you of any other products? | Product | RecallSentiment | No | No | Yes/No Block | ||
What does your typical workday look like? | People | DemographicsRecall | No | No | Open Question Block | ||
What are some of the apps or websites you use the most in a given week? | ProductAdoption | DemographicsRecall | No | No | Open Question Block | ||
What is most appealing about this [PRODUCT] / [FEATURE]? | ProductValueDesign | DesirableSentimentValuable | No | No | Open Question Block | ||
Was there anything missing from this product that you expected to be included? | Product | Expectation | No | No | Yes/No Block | ||
What devices do you typically use when utilising the [PRODUCT]? | ProductAdoption | Demographics | No | No | Multiple Choice Block | ||
How would you describe your past and current experience with [PRODUCT] / [COMPANY]? | ProductPeople | SentimentRecall | No | No | Open Question BlockMultiple Choice Block | ||
Can you see yourself ever using a product like this? | Product | Sentiment | No | No | Yes/No Block | ||
Would you use this product today? | ProductValueAdoption | DesirableSentimentValuable | No | No | Yes/No Block | ||
Tell me about your experience using your current [PRODUCT]. | Product | Sentiment | No | No | Open Question Block | ||
"What were your impressions of the on-boarding experience within the app?" | ProductAdoption | UsableSentimentRecall | No | No | Open Question Block | ||
How successful or unsuccessful do you feel you were at completing this task? | Task | Usable | Yes | No | Opinion Scale Block | ||
Provide an estimate for how much time this task took to complete. | Task | Recall | Yes | No | Opinion Scale Block | ||
What do you expect to happen after [TASK]? | Task | Expectation | No | No | Open Question Block | ||
What do you think your next step is here? | Task | Expectation | No | No | Open Question BlockMission Block | ||
Tell me what you're thinking while looking at this page. What do you think you are observing here? | Design | Clarity | No | No | Open Question BlockMission Block | ||
What would be your next step in this flow? | Task | Expectation | No | No | Open Question BlockMission Block | ||
What are your three most important activities? | Goal | Motivation | No | No | Open Question BlockMultiple Choice Block | Identify customer goals | |
How often do you use [PRODUCT]? | ProductAdoption | DemographicsUsable | Yes | No | Multiple Choice Block | Usability testing a new product | |
How long have you [ACTIVITY]? | People | Demographics | Yes | No | Multiple Choice Block | ||
What could make this experience better for you? | Solution | Sentiment | No | No | Open Question Block | ||
What did you think of the interface? | ProductDesign | SentimentUsable | No | No | Opinion Scale Block | Test mobile app usability | |
Which tools or frameworks have you used in the past to accomplish [TASK]? | ProductSolution | Recall | No | No | Multiple Choice BlockOpen Question Block | ||
What is your age? | People | Demographics | Yes | No | Multiple Choice Block | ||
To which gender identity do you most identify? | People | Demographics | Yes | Yes | Multiple Choice Block | ||
Which best describes the type of company you're part of? | People | Demographics | Yes | No | Multiple Choice Block | ||
What's your relationship like with [TOPIC]? | People | Demographics | No | No | Open Question Block | ||
Please describe who you might collaborate with when [TASK]? | TaskPeople | UsefulRecall | No | No | Open Question Block | ||
How important is saving time when completing [TASK]? | Task | Desirable | No | No | Opinion Scale BlockMultiple Choice Block | ||
How much are you currently spending to solve the problem? | ProblemPain | Pricing | No | No | Multiple Choice BlockOpen Question Block | Run a product discovery survey | |
How would you feel if we discontinued this feature? | ProductValue | DesirableSentimentValuable | No | No | Multiple Choice Block | ||
Has your opinion on [PRODUCT] changed within the last 12 months? | Product | Sentiment | No | No | Yes/No Block | ||
What appeals, or doesn't appeal to you visually? | Design | Sentiment | No | No | Open Question Block | ||
How valuable might this feature be in your workflow? | Adoption | DesirableValuable | Yes | No | Opinion Scale Block | ||
Please indicate if you agree with the following statement. I can do my job efficiently when using this feature. | ProductSolution | Usable | No | No | Yes/No Block | ||
Please indicate if you agree with the following statement. It is easy to find the information I need. | Task | Findable | No | No | Yes/No Block | ||
Please indicate if you agree with the following statement. The functionality is relevant to my needs. | SolutionValue | UsefulValuable | No | No | Yes/No Block | ||
What would motivate you to do [TASK]? | Task | Motivation | No | No | Open Question Block | ||
In what scenario or context would you imagine yourself doing [TASK]? | Task | Expectation | No | No | Open Question Block | ||
Does the messaging provide the right volume of information? | DesignCopy | ClarityUseful | No | No | Yes/No Block | ||
Please give this feature a descriptive name, based on what it does. | ProductCopy | ExpectationClarity | No | Yes | Open Question Block | Get feature naming ideas | |
What do you think this screen will enable you to do? | Design | ClarityExpectation | No | No | Open Question Block | ||
Please summarize our product in three words. | ProductCopy | ClarityCopy | No | No | Open Question Block | ||
What comes to mind when you think of [PRODUCT]? | Product | RecallSentiment | No | No | Open Question Block | ||
How relevant is this feature to your daily life? | ProductValueAdoption | UsefulValuable | Yes | No | Opinion Scale Block | ||
How does this [FEATURE] compare to what you are currently used to? | ProductSolutionDesign | Sentiment | No | No | Open Question Block | ||
What were the search terms you used to find our site? | Product | Findable | No | No | Open Question Block | ||
What did you come to this site to do today? | GoalProduct | Expectation | No | No | Open Question Block | ||
Which other options did you consider before choosing [PRODUCT]? | Product | Competition | No | No | Open Question Block | ||
What topics would you like to see us write about next? | Content | OpportunityContent | No | No | Open Question Block | ||
What other products would you like to see us offer? | Product | Opportunity | No | No | Open Question Block | ||
Was this section useful? | DesignValue | SentimentValuable | No | No | Yes/No Block | ||
Did this article answer your question? | SolutionContent | UsefulClarity | No | No | Yes/No Block | ||
Were you able to find the information you were looking for? | SolutionDesign | Findable | No | No | Yes/No Block | ||
What other information would you like to see on this page? | ContentCopy | UsefulOpportunityCopy | No | No | Open Question Block | ||
Does the claim provide too much information, too little information, or the right amount of information? | ContentCopy | CopySentiment | No | No | Multiple Choice Block | Validate marketing messaging | |
How would you rate your overall experience on our site today? | Product | Sentiment | No | No | Opinion Scale Block | ||
Is there anything preventing you from signing up at this point? | ProductValueAdoptionProblem | MotivationSentimentDesirableValuable | No | No | Yes/No BlockOpen Question Block | ||
What would change your mind about signing up for an account? | ProductSolutionValueAdoption | MotivationUsefulValuable | No | No | Open Question Block | ||
Is our pricing clear? | Product | Pricing | No | No | Yes/No Block | ||
What could we do to make this site more useful? | DesignValue | OpportunityUsefulDesirableValuable | No | No | Open Question Block | ||
What is preventing you from starting a trial? | ProductProblemAdoption | SentimentDesirableMotivation | No | No | Open Question Block | ||
Is there anything preventing you from completing your purchase? | ProblemAdoptionProductValue | SentimentDesirableMotivationValuable | No | No | Open Question BlockYes/No Block | ||
Was there anything about the checkout process that we should improve? | ProductTask | SentimentUsableDesirable | No | No | Yes/No Block | ||
What prevented you from doing what you came to do on the site? | ProblemGoal | SentimentExpectationUsable | No | No | Open Question Block | ||
Anything else you'd like to add regarding our pricing? | ProductValue | PricingWrap-upValuable | No | No | Open Question Block | Gather pricing expectations | |
What caught your attention about this site in your search results? | DesignContentCopy | SentimentFindableCopyRecall | No | No | Open Question Block | ||
What is the biggest influence on your purchasing decision? | Adoption | MotivationUseful | No | No | Open Question Block | ||
What persuaded you to purchase [PRODUCT]? | AdoptionProduct | Motivation | No | No | Open Question Block | ||
Please list the top three things that persuaded you to use our product rather than an alternative solution. | AdoptionValueProduct | DesirableMotivationCompetitionValuable | No | No | Open Question Block | ||
What was your biggest challenge, frustration or problem in finding [PRODUCT] online? | ProductProblem | Findable | No | No | Open Question Block | ||
What's one feature we can add that would make our product indispensable to you? | ProductValueAdoption | OpportunityUsefulValuable | No | No | Open Question Block | ||
Of these options, what's the next thing you think we should build? | ProductAdoption | OpportunityMotivation | No | No | Open Question BlockMultiple Choice Block | ||
What do you see as your primary goal within your current role? | GoalPeople | Demographics | No | No | Open Question BlockMultiple Choice Block | ||
What do you see as your biggest challenge within your current role? | PeopleProblem | Demographics | No | No | Open Question Block | ||
What three words would you use to describe your personal approach to [TOPIC]? | People | Demographics | No | No | Open Question Block | ||
Thinking toward the future, how do you envision your current field might change over the next 5 years? | People | Demographics | No | No | Open Question Block | ||
How supported do you feel [TOPIC] is by the leadership team in your organization? | PeopleValue | SentimentDemographicsValuable | Yes | Yes | Open Question Block | ||
When considering your average workload, how many projects are you typically working on at any given time? | People | Demographics | Yes | No | Multiple Choice Block | ||
What is your personal measure of success when it comes to [GOAL]? | Goal | ExpectationSentiment | No | No | Open Question Block | ||
For what types of projects do you tend to use our product over other tools? | ProductAdoption | Competition | No | No | Open Question Block | ||
What do you enjoy most about using our product? | ProductValueAdoption | SentimentDesirableValuable | No | No | Open Question Block | ||
What does this feature mean to you? | Product | Clarity | No | No | Open Question Block | ||
What best describes your funding stage? | People | Demographics | Yes | No | Multiple Choice Block | ||
Which of the following describes your role in decisions about [TOPIC] in your team or company? | People | Demographics | Yes | No | Multiple Choice Block | ||
What benefits do you think [PRODUCT] / [SERVICE] has? | ProductValue | SentimentExpectationValuable | No | No | Open Question Block | ||
When you’re thinking about buying [PRODUCT], what 3 brands come to mind? | Product | RecallCompetition | No | No | Open Question Block | ||
What types of products have you purchased online before? Select all that apply. | Product | Recall | Yes | No | Multiple Choice BlockOpen Question Block | ||
Rate how probable you are to [ACTION]. | People | MotivationSentiment | Yes | No | Multiple Choice BlockOpinion Scale Block | ||
Rate how [PRODUCT] performs or ranks as compared to others. | Product | SentimentCompetition | Yes | No | Multiple Choice BlockOpinion Scale Block | ||
How exciting is [FEATURE] / [CONCEPT]? | Product | SentimentDesirable | Yes | No | Multiple Choice BlockOpinion Scale Block | ||
How unique is [FEATURE] / [CONCEPT]? | Product | Sentiment | Yes | No | Multiple Choice BlockOpinion Scale Block | ||
What action was the webpage asking you to take? | TaskCopy | CopyRecall | No | No | Open Question Block5-Second Test Block | ||
What else do you remember from the webpage? | TaskCopy | CopyRecall | No | No | Open Question Block5-Second Test Block | Test CTA placement | |
Would you use this [FEATURE] in future? | ProductAdoption | DesirableMotivation | No | No | Open Question Block | Test feature discoverability | |
Could you see yourself using this app regularly? | ProductAdoption | UsableDesirable | No | No | Yes/No Block | Test mobile app usability | |
Could you tell us what was unclear, or what was missing? | ProductDesign | Usable | No | No | Open Question Block | Test feature usability | |
What didn't work as expected? | ProductDesign | Expectation | No | No | Open Question Block | Test new feature satisfaction | |
How much time and money does this cost your business? | ProblemPain | Opportunity | No | No | Open Question Block | Validate feature ideas | |
What do you think [FEATURE] lets you do? | Product | ExpectationClarity | No | No | Open Question Block | Validate feature naming | |
Thinking about the claim overall, which of the following best describes your feelings about it? | DesignCopy | CopySentiment | No | No | Opinion Scale Block | Validate marketing messaging | |
How unique is the messaging claim? | DesignCopy | CopySentiment | No | No | Opinion Scale Block | Validate marketing messaging | |
How relevant is the claim to your wants and needs? | SolutionDesignCopy | CopySentiment | No | No | Opinion Scale Block | Validate marketing messaging | |
In your own words, what is the message of the claim? | ProductCopy | CopyClarity | No | No | Open Question Block | Validate marketing messaging | |
How likely would you be to buy the product based on the claim? | ProductContentCopy | CopyMotivationDesirableSentimentValuable | No | No | Opinion Scale Block | Validate marketing messaging | |
What are your favorite aspects of Concept A? | Design | SentimentRecall | No | No | Open Question Block | Validate product concepts | |
What are your least favorite aspects of Concept A? | Design | SentimentRecall | No | No | Open Question Block | Validate product concepts | |
How often would you use Concept A? | DesignAdoption | DesirableSentiment | No | No | Multiple Choice Block | Validate product concepts | |
How much would you pay for Concept A? | DesignValue | DesirableSentimentValuable | No | No | Open Question Block | Validate product concepts | |
What else do you remember about the image? | DesignContent | Recall | No | No | Open Question Block | Test content recall | |
Explore our new feature. | Product | FindableOpportunity | No | Yes | Mission Block | System Usability Scale (SUS) test | |
How frequent would you use [FEATURE]? | ProductAdoption | UsableDesirable | No | No | Opinion Scale BlockMultiple Choice Block | System Usability Scale (SUS) test | |
How complex was the feature to use? | ProductDesignAdoption | Usable | No | No | Opinion Scale BlockMultiple Choice Block | System Usability Scale (SUS) test | |
When thinking about [FEATURE], how likely would you be to need a technical person in order to use it? | UsableUseful | No | No | Opinion Scale Block | System Usability Scale (SUS) test | ||
How well integrated did you find the functions of this [FEATURE] into your workflow? | ProductDesignAdoption | Usable | No | No | Opinion Scale Block | System Usability Scale (SUS) test | |
What do you want to achieve by using this product? | ProductGoalSolution | Motivation | No | No | Open Question Block | ||
Based on this tagline, what do you think [COMPANY] does? | ProductContentCopy | CopyClarityExpectation | No | No | Open Question Block | Compare website taglines | |
Were there any cards or categories that you felt were unclear or hard to understand? | Design | UsableFindableClarity | No | Yes | Card Sort BlockYes/No Block | Streamline website navigation | |
Were there any cards that you feel didn’t belong to any of the categories? | Design | UsableClarityFindable | No | No | Card Sort BlockYes/No Block | Streamline website navigation | |
Would you rename any of the categories? | DesignCopy | ClarityFindableCopy | No | No | Card Sort BlockYes/No Block | Streamline website navigation | |
How are you currently solving [PROBLEM]? | Solution | Opportunity | No | No | Open Question Block | Run mobile participant screening | |
Which of the following have you used to solve [PROBLEM]? | Solution | Opportunity | No | No | Multiple Choice Block | Run mobile participant screening | |
How much would you pay for [SERVICE]? | Adoption | PricingValuable | No | No | Open Question Block | Run a wireframe preference test | |
Did you feel the site offered too little information, too much information or just enough? | ContentDesignCopy | SentimentCopyClarity | No | No | Multiple Choice Block | Run a wireframe preference test | |
What is the implication if you fail to solve this problem? | PainSolution | OpportunityMotivationExpectation | No | No | Open Question Block | Run a product discovery survey | |
What’s missing from what you’ve tried already? | PainSolution | OpportunityUseful | No | No | Open Question Block | Run a product discovery survey | |
In your experience of this challenge, what would be the key area you'd look to alleviate first? | PainSolution | MotivationUsefulOpportunity | No | No | Open Question Block | Run a product discovery survey | |
Are you currently a paying customer of [PRODUCT]? | PeopleProduct | DemographicsPricing | No | Yes | Yes/No Block | Run a pricing sensitivity survey | |
At what point would you consider [PRODUCT] a bargain? | ProductValue | PricingValuable | No | No | Open Question Block | Run a pricing sensitivity survey | |
At what price point is [PRODUCT] so expensive that you wouldn't purchase it? | ProductValue | PricingValuable | No | No | Open Question Block | Run a pricing sensitivity survey | |
When thinking about [PRODUCT] price point, what other product and service's comes to mind as a comparison? | Product | PricingCompetition | No | No | Open Question Block | Run a pricing sensitivity survey | |
What do you think of our current pricing? | Product | Pricing | No | No | Open Question Block | Run a pricing sensitivity survey | |
How easy was it for you to get started with [PRODUCT]? | Product | Usable | No | No | Opinion Scale Block | Measure onboarding success | |
Overall, how valuable was the onboarding experience? | Product | Usable | No | No | Multiple Choice Block | Measure onboarding success | |
How clear did you find the information presented during the product onboarding? | ProductCopy | CopyClarity | No | No | Opinion Scale Block | Measure onboarding success | |
When thinking about the product onboarding experience from start to finish, should it have been longer, shorter, or was it just about right? | Product | Sentiment | No | No | Multiple Choice Block | Measure onboarding success | |
What else would have been useful to you to know in order to get started? | ProductCopy | CopyUsefulOpportunity | No | No | Open Question Block | Measure onboarding success | |
What did you find most helpful on your journey? | ProductTaskAdoption | UsableClaritySentiment | No | No | Open Question Block | Improve your onboarding experience | |
What are the activities you spent the most amount of time on? | Task | Recall | No | No | Open Question Block | Identify customer goals | |
Which of the activities do you find add the most value, despite how much time they may take you to complete, and why? | TaskValue | RecallValuable | No | No | Open Question Block | Identify customer goals | |
What could be better about how you do this? | TaskSolutionProblem | OpportunityDesirable | No | No | Open Question Block | Identify customer goals | |
Do you find [PRODUCT] useful? | ProductValue | SentimentValuable | No | No | Yes/No Block | Get regular satisfaction insights | |
What is your favorite thing about [PRODUCT]? | Product | Sentiment | No | No | Open Question Block | Get regular satisfaction insights | |
What do you think needs the most improvement? | Product | SentimentExpectationOpportunity | No | No | Open Question Block | Get regular satisfaction insights | |
How comfortable are you with the product after the onboarding session? | ProductAdoption | UsableSentiment | No | No | Opinion Scale Block | Get product onboarding feedback | |
How well do you understand what is required of you on this page? | DesignTaskCopy | CopyClarity | No | No | Opinion Scale Block | Get preference on web designs | |
What brought you to the website today? | ProductGoal | ExpectationMotivation | No | No | Multiple Choice Block | Get live website feedback | |
How likely are you to return to the website? | ProductValue | SentimentExpectationMotivationValuable | No | No | Opinion Scale Block | Get live website feedback | |
What is the primary reason for your score? | Product | Sentiment | No | No | Open Question Block | Get fast NPS feedback | |
What's the one thing we could do to make [PRODUCT] better? | Product | SentimentOpportunity | No | No | Open Question Block | Get fast NPS feedback | |
Which phrases from the description make you feel more confident about using the service? | ContentCopy | CopySentiment | No | Yes | Multiple Choice Block | Evaluate content impact | |
Which phrases from the description make you feel less confident about using the service? | ContentCopy | CopySentiment | No | Yes | Multiple Choice Block | Evaluate content impact | |
What do you need to plan for, or what decisions do you need to make before you begin [JTBD]? | Task | UsefulMotivation | No | No | Open Question Block | Discover jobs to be done | |
How many times in the last [TIME FRAME] did you look to [JTBD]? | Task | Recall | No | No | Multiple Choice Block | Discover jobs to be done | |
About how many times have you visited the website in the past month? | Product | Recall | No | No | Multiple Choice Block | ||
How important is it for you to be able to [JTBD]? | Task | SentimentMotivationUseful | No | No | Opinion Scale Block | Discover jobs to be done | |
What is your biggest challenge, frustration or problem with this [JTBD]? | TaskPain | OpportunitySentiment | No | No | Open Question Block | Discover jobs to be done | |
What would enable you to accomplish this task more effectively? | TaskSolution | UsableOpportunity | No | No | Open Question Block | Discover jobs to be done | |
How much does successfully completing this task save the business? | SolutionGoalValue | DesirableMotivationOpportunityValuable | No | No | Open Question Block | Discover jobs to be done | |
How well does [PRODUCT] help you [GOAL] / [TASK]? | ProductGoalTask | SentimentUsable | No | No | Multiple Choice Block | ||
How customized is [PRODUCT] to your interests and needs? | ProductValue | DesirableSentimentValuable | No | No | Opinion Scale Block | ||
What kinds of collaborative projects have you been involved with in the past? | People | Demographics | No | No | Open Question Block | ||
How reliable is the performance of [FEATURE]? | Product | SentimentExpectation | No | No | Multiple Choice Block | Collect insights on features | |
Were you able to accomplish what you used [FEATURE] for? | ProductGoal | UsableSentimentExpectation | No | No | Yes/No Block | Collect insights on features |