Documentation Type
Method
Last updated
Mar 13, 2023 6:01 AM
Research Type
Evaluative
This is a template for analytics research. It details the questions of the research plan dedicated to analytics research and recommendations based off of this.
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🍽️ Table of contents
📔 Project Overview
This part of the project focuses on utilizing analytical data to answer the research questions corresponding to this method.
Hypotheses, goals & research questions
Hypotheses | Goals | Research questions |
[enter the hypotheses that correspond to this method] | [enter the goals that correspond to this method] | [enter the research questions that correspond to this method] |
🛠️ The setup
Tools
- Google Analytics, Mouseflow, Hotjar
- Write down the tools you will use for this method
Users
[Describe which users are involved in this research, use persona’s if they are available. ]
User type (B2C) | |
Business/Company type (B2B) | |
Markets/Countries |
📊 Findings Mouseflow Analytics
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[enter research question 1 here]
[enter the results found in analyticts here to display your findings
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[enter research question 2 here]
[enter the results found in analyticts here to display your findings
etc
🔎 Analysis
[what do your findings mean? enter the analysis here]
💡 Recommendations
[what recommendations do you make based on the analysis of the findings?]
Recommendations for design
Finding | Recommendation | Design need |
Recommendations for development
Finding | Recommendation | Development need |
Recommendations for research
Finding | Recommendation | Research need |