An audit allows UX designers to identify user pain points and business value opportunities using valuable real-world data. Testing during the design process is limited in revealing how a product will perform in the real world –especially if you have thousands or millions of daily users.
An auditor will measure, test, and analyze the following during a UX audit:
- Broken links
- Design system inconsistencies—fonts, colors, patterns, etc.
- Layout and hierarchy inconsistencies
- Outdated content
- Customer journey bottlenecks and roadblocks
- Usability and accessibility
- Usability heuristics
- Branding and messaging
- Review product design against business and user experience goals
- Traffic, engagement, conversion rates, retention, and sales analytics
- Legal compliance (GDPR, CCPA, etc.)
At the end of a design audit, auditors generate a UX audit report with actionable recommendations to fix any issues or optimize the product.
Why devote time and money to UX?
UX audit can help you gain valuable insights about the usability of your product. The main purpose of UX audit is to detect problems, prioritise them, and find out how to fix the existing issues.
Results of UX audit are increased conversion, higher user retention, and better business performance.
Why is UX important?
User Experience focuses on increasing user satisfaction and improving interaction on the websites, programs & devices people use.
In other words, UX simplifies users' lives and brings money to businesses.