Each item has a relevant description & examples.

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Visual hierarchy leads users to the required action
High
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The most important items are on top of the visual hierarchy
High
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Alert messages are consistent
High
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The primary actions differ visually from the secondary actions
High
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Confirmation of form submission is visually distinct
High
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There is progress indicator for multi-step workflows
High
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Information on the page is arranged according to F- or Z- pattern
High
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The contrast of the main text is not less than 4,5:1
High
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Hierarchy, content or functionality are conveyed not only through color
Middle
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Foreground elements (like content and controls) stand out from the background
Middle
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There are no more than three primary colors on the page
Middle
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Interactive elements are familiar to users
Middle
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Alert messages stand out visually
Middle
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Website demonstrates proximity and alignment
Middle
🌲
Capital letters (CAPS) are not overused
Middle
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Too long or too short lines are not used
Middle
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Similar information and functions are grouped in blocks
Middle
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The size of clickable elements and the distance between them are enough to prevent accidental clicks
Middle
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There are no more than 3 typefaces (including title) per page
Middle
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There is enough space between information blocks
Middle
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It is visually clear which menu blocks the menu elements belong to
Middle
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On any page, users can see the most relevant information without scrolling
Middle
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There is a strict hierarchy of headings, subheadings and main text
Middle
🌲
Website content (fonts, images, illustrations) looks integral and reflects a certain idea
Middle
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The font which is used on the website is readable
Middle
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There are no more than 3 font sizes on the page
Middle
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Active objects are visually clickable, while inactive ones don't prompt to click
Low
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Names of fields and text in the fields are visually different
Low