Each item has a relevant description & examples.

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Website navigation is similar to the navigation on other websites
High
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The main navigation items are always available and not hidden behind the menu button
High
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All the information the user needs at a particular point is visually available and thus shouldn't be remembered
High
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Logo in the header is displayed on every page and leads to the main page
High
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If the menu contains sub-items, it's visually clear
Middle
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Field name is always available
Middle
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Icons match the mental model and are intuitive (e.x. search icon is represented by a magnifying glass)
Middle
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If it's possible, the names of menu items are specific and do not include common names (smth like 'catalogue' or 'goods')
Middle
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Icons have captions
Middle