Setting the mood is a very important step for any design project. It helps designers and stakeholders get on the same page for the visual aspects of the project. In UX Design and product design, a mood board is a collection of assets and materials intended to communicate the style, voice, direction, and language of a particular design, brand, or project. These including a collage of images, fonts, interactions, features, icons, and UI elements to communicate the artistic direction of a project.

As with everything in user experience design, your mood board should be focused on meeting user needs and problem-solving.

The technique of mood boarding is popular not only in the design field but also among many creative professionals. Mood boards are boards (digital or material) that people fill with different kinds of things, from photos to various textures, to visualize ideas and concepts.

Unlike wireframes and prototypes, mood boards don’t show a detailed picture of a future project. They are meant to transfer the right mood and bring the emotions expected from a product.

Mood boards are useful tools for helping designers effectively collaborate with clients and team members. They can be easily created within a tight time frame and turn an abstract idea into a real one. This way, designers can effectively share their ideas with others because visual material always works better than fluent phrases.