Decoy Effect
The decoy effect describes how, when we are choosing between two alternatives, the addition of a third, less attractive option (the decoy) can influence our perception of the original two choices.
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Information
- Hick's Law
- Confirmation Bias
- Priming
- Cognitive Load
- Anchoring Bias
- Nudge
- Progressive Disclosure
- Fitts's Law
- Banner Blindness
- Decoy Effect
- Framing Effect
- Attentional Bias
- Empathy Gap
- Visual Anchors
- Von Restorff Effect
- Visual Hierarchy
- Selective Attention
- Survivorship Bias
- Juxtaposition
- Signifiers
- Contrast
- External Trigger
- Centre-Stage Effect
- Law of Proximity
- Tesler's Law
- Spark Effect
- Feedback Loop
- Expectations Bias
- Aesthetic-Usability Effect
-
Meaning
- Social Proof
- Scarcity
- Curiosity Gap
- Mental Model
- Familiarity Bias
- Skeuomorphism
- Reciprocity
- Singularity Effect
- Variable Reward
- Aha! moment
- Goal Gradient Effect
- Occam’s Razor
- Noble Edge Effect
- Hawthorne Effect
- Halo Effect
- Miller’s Law
- Unit Bias
- Flow State
- Authority Bias
- Pseudo-Set Framing
- Group Attractiveness Effect
- Curse of Knowledge
- Self-Initiated Triggers
- Survey Bias
- Cognitive Dissonance
- Feedforward
- Hindsight Bias
- Law of Similarity
- Law of Prägnanz
- Streisand Effect
- Spotlight Effect
- Fresh Start Effect
-
Time
- Labor Illusion
- Default Bias
- Investment Loops
- Loss Aversion
- Commitment & Consistency
- Sunk Cost Effect
- Reactance
- Law of the Instrument
- Temptation Bundling
- Dunning-Kruger Effect
- Discoverability
- Second-Order Effect
- Decision Fatigue
- Observer-Expectancy Effect
- Weber's Law
- Parkinson’s Law
- Affect Heuristic
- Hyperbolic Discounting
- Chronoception
- Cashless Effect
- Self-serving bias
- Pareto Principle
- Backfire Effect
- False Consensus Effect
- Bandwagon Effect
- Barnum-Forer Effect
- IKEA Effect
- Planning Fallacy
-
Memory
Decoy Effect