Noble Edge Effect
When companies demonstrate social responsibility that is perceived as genuine by consumers, they are rewarded with increased respect, which in turn leads to greater profits. That’s the noble edge effect.
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Information
- Hick's Law
- Confirmation Bias
- Priming
- Cognitive Load
- Anchoring Bias
- Nudge
- Progressive Disclosure
- Fitts's Law
- Banner Blindness
- Decoy Effect
- Framing Effect
- Attentional Bias
- Empathy Gap
- Visual Anchors
- Von Restorff Effect
- Visual Hierarchy
- Selective Attention
- Survivorship Bias
- Juxtaposition
- Signifiers
- Contrast
- External Trigger
- Centre-Stage Effect
- Law of Proximity
- Tesler's Law
- Spark Effect
- Feedback Loop
- Expectations Bias
- Aesthetic-Usability Effect
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Meaning
- Social Proof
- Scarcity
- Curiosity Gap
- Mental Model
- Familiarity Bias
- Skeuomorphism
- Reciprocity
- Singularity Effect
- Variable Reward
- Aha! moment
- Goal Gradient Effect
- Occam’s Razor
- Noble Edge Effect
- Hawthorne Effect
- Halo Effect
- Miller’s Law
- Unit Bias
- Flow State
- Authority Bias
- Pseudo-Set Framing
- Group Attractiveness Effect
- Curse of Knowledge
- Self-Initiated Triggers
- Survey Bias
- Cognitive Dissonance
- Feedforward
- Hindsight Bias
- Law of Similarity
- Law of Prägnanz
- Streisand Effect
- Spotlight Effect
- Fresh Start Effect
-
Time
- Labor Illusion
- Default Bias
- Investment Loops
- Loss Aversion
- Commitment & Consistency
- Sunk Cost Effect
- Reactance
- Law of the Instrument
- Temptation Bundling
- Dunning-Kruger Effect
- Discoverability
- Second-Order Effect
- Decision Fatigue
- Observer-Expectancy Effect
- Weber's Law
- Parkinson’s Law
- Affect Heuristic
- Hyperbolic Discounting
- Chronoception
- Cashless Effect
- Self-serving bias
- Pareto Principle
- Backfire Effect
- False Consensus Effect
- Bandwagon Effect
- Barnum-Forer Effect
- IKEA Effect
- Planning Fallacy
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Memory
Noble Edge Effect