Users try to remember what’s important, but their brain prefers some elements over others.

Human memory is capable of making mistakes or being wrong, and they can forget important information. To improve user experience, interfaces should support cognitive processes and aid in information retention. Strategies such as repetition, visual cues, and familiar patterns can enhance memory recall and recognition, making it easier for users to engage with a product or service.

Provide Exit Points →

Peak-End Rule →

Sensory Appeal →

Zeigarnik Effect →

Endowment Effect →

Chunking →

Delighters →

Internal Trigger →

Picture Superiority Effect →

Method of Loci →

Shaping →

Recognition Over Recall →

Storytelling Effect →

Negativity Bias →

Availability Heuristic →

Spacing Effect →

Serial Position Effect →