Try to generate as many solutions as possible during this solution exploration phase. If you collaborate with your team members, cultivate an open, judgment-free ideation space. Venture away from the norms, explore new angles, and think outside the box to approach complex problems from a human perspective. The goal is to explore as many possibilities as possible without constraints.

During this phase, observe people in live scenarios and conduct user research to identify their needs and pain points. Then, visualize new concepts and focus on creative, out-of-the-box, and novel ideas.

The design thinking framework fosters creativity, innovation, and user-centricity, helping you to come up with actionable solutions that are desirable for the people, viable for business, and technologically feasible. In the next stage, you will evaluate ideas, prototype and refine them, and pick the most suitable ones to move forward.


Design Thinking: The Ultimate Guide