Psychology

Users try to remember what’s important, but their brain prefers some elements over others.

Users are busy so they look for shortcuts and jump to conclusions quickly.

When users try to make sense to information, they make assumptions to fill the gaps.

Users filter out a lot of information that they receive, even when it could be important.

We're complex and often irrational beings who believe we're in control but frequently allow our biases to guide us. Understanding the logic behind these biases allows us to confront, moderate, and potentially use them positively. This directory takes a swift dive into various cognitive biases affecting our lives and work, aiming to help us design with greater awareness.