Typography can seem an obscure part of design, but it’s fundamental to creating a positive user experience. By familiarizing yourself with the basic principles of typography, you can transform the success of your designs.

Simplicity is your friend; don’t overcomplicate your designs by trying too much with type. Ultimately, you want your typography to be readable, accessible, and understandable. Words are essential, and so is how they look. So, the better your typography, the better your user experience.


Scanning and reading

Primary and secondary

Design algorithm

Modular scale

Vertical rhythm

Responsive typography