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Misc (8)

General

The site avoids marketing waffle
Guidelines

Some marketing communications are so busy with buzz words that they forget to tell us what they actually do. This actually makes it hard to buy what they sell

The content is fresh and updated
Guidelines

Updating your content can result in better search rankings, more links, more traffic, social shares, increases authority potential, and new customers discovering you

The site contains citations and testimonials to verify the accuracy of information
Guidelines

Referencing is a way to provide evidence to support the assertions and claims in your own assignments

It is clear that there is a real organisation behind the site
There is a simple way to contact the organization behind the website for help and questions
The privacy policy can be reached and understood fairly easily in case sensitive data needs to be provided on the website
There are detailed instructions on the FAQ page on how to utilize the main features of the website
The "Page Not Found" error redirects to a customized page where relevant instructions are given for the next steps