Priority
Middle
Why it matters: When using a new product, users have already had a set of expectations based on their previous experience of using other digital products. For example, they already know how buttons should look like and work. By fulfilling these expectations, you won't create unnecessary friction for users.
How to test it: First, inspect your product for areas where common patterns are not used. For example, it can be links that don’t look like links. Check the example:
