Eye-tracking research shows that people scan webpages and phone screens in various patterns, among them are those in the shape of F and Z letters. So, make sure to arrange the most important information on your website in F- and Z- shape. Read more here:
F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)
Among NN/g's contributions to the world of UX, perhaps one of the most cited is the F-shaped reading pattern for web content, which we identified in 2006. Over the years, many have referred to this research, sometimes correctly, and in many other instances misinterpreting it.