Quantitative surveys are objective questions used to gain detailed insights from respondents about a survey research topic. The answers received for these quantitative survey questions are analyzed, and a research report is generated based on this quantitative data.
Survey research is a quantitative method in which a researcher poses predetermined questions to an entire group or sample of individuals. It is especially useful when a researcher aims to describe or explain the features of very large groups.
This method may also be used to quickly gain some general details about one’s population of interest to help prepare for a more focused, in-depth study using time-intensive methods such as in-depth interviews or field research. In this case, a survey may help a researcher identify specific individuals or locations to collect additional data.
As is true of all data collection methods, survey research is better suited to answering some research questions than others.
