Product Goals

Product goals are the desired outcomes that a company or organization wants to achieve through product development. Defining them are critical because they guide the design process and help ensure that the product meets the needs of its target audience.
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Competitive Analysis

Competitive analysis refers to evaluating and understanding the strengths and weaknesses of competing products or services within a specific market or industry. It involves studying and analyzing the user experience, design elements, features, functionalities, and overall strategies employed by competitors.
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Business Opportunity

Design is about creating usable and delightful products for people and finding business opportunities for organizations. A business opportunity is a situation or condition that can lead to the creation or growth of a business. It can be a market need, a new technology, a customer pain point, or a gap in the competition. To identify business opportunities, we must understand the organization's goals, its user needs and behaviors.
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How to Proof

"Proofing" in a problem statement refers to validating a problem and ensuring that it accurately reflects the user's needs and pain points. Proofing aims to ensure that the problem statement is clear, concise, actionable, and accurately reflects the user's needs.
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How Might We

As a designer, you aim to create effective design solutions that solve user problems and enhance their experience. One useful tool in the UX design process is HMW questions, which can help you frame design challenges and generate innovative solutions while keeping teams focused on solving the right problems.
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Why, What, How

The "Why, What, How" framework in design is a structured approach that helps guide the design process by focusing on three key aspects: why the design is needed, what it entails, and how it will be implemented.
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Problem Statement

A problem statement is a clear, concise, and specific description of a problem that needs to be addressed through the design process. The problem statement serves as a guide for the project team and helps them to focus on the right problem and develop effective solutions.
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Metrics are quantitative measures used to evaluate the performance of a design solution. They help track the success of a design solution by measuring user behavior and interaction with the product. Metrics can be used to identify strengths and weaknesses in the provided solution, guide decision-making, and inform future design iterations. They help ensure that the solution meets the project's objectives and delivers value to the end users.
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KPIs (Key Performance Indicators) are metrics used in design thinking to measure a project's performance against specific goals and objectives. KPIs are essential frameworks as they help us ensure that the design team meets the project's objectives and delivers value to the end users.
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OKRs (Objectives and Key Results) is a goal-setting framework used to help teams set and achieve ambitious goals. The framework is designed to align individual and team goals with the company's objectives, which helps to improve focus and drive results.
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