An affinity diagram is a powerful tool for organizing your team’s ideas and making them easier to act on. Affinity mapping (or diagramming) has long been used in business to manage large sets of ideas into clusters. In UX, the method organizes research findings or sorts design ideas in ideation workshops.
Task analysis is learning about ordinary users by observing them in action to understand in detail how they perform their tasks and achieve their intended goals.
A persona is a fictional, yet realistic, description of a typical or target user of the product. It is used to promote empathy, increase awareness and memorability of target users, prioritize features, and inform design decisions.
In UX (user experience) design, user needs refer to the specific requirements or expectations that users have for a product, service, or system. Understanding and addressing user needs is an essential part of the UX design process, as it helps to ensure that the final product meets the needs and expectations of its intended users.
An organization's stakeholders have a vested interest in all of the business’s decisions. When making updates to primary assets, such as an organization’s website, the involvement of stakeholders can make or break your project. To best align the feedback of these key members, stakeholder meetings are essential.
A stakeholder workshop is a structured discussion with selected value chain participants responsible for critical market functions, service provision, and the legal, regulatory, and policy environment.
While we might not think of stakeholder management as a key UX skill, it is integral to our work. When using these stakeholder-management techniques, think of your job as a servant stakeholder whose job is to create transparency, head off conflict, and maintain your own sanity as a UX-design professional. Let’s get started.
The SWOT Analysis reflects internal factors of a project to assess external factors. Here, the areas of strengths, weaknesses, opportunities and threats are reflected upon to help teams and individuals to classify and question their (product) concept.
A short statement that convinces customers to invest in your product by letting them know the product's unique selling point and which problem it solves. The Value Proposition is not only a great tool to gain customers but also to bring clarity to the teamwork. It defines the project by describing the problem, that the product is trying to solve and why users are taking advantage of it. The user should not only be the focus of the product, but also of the Value Proposition. The shorter and clearer the statement the better.
