Card sorting is a UX research method in which study participants group individual labels written on notecards according to criteria that make sense to them. This method uncovers how the target audience’s domain knowledge is structured, and it serves to create an information architecture that matches users’ expectations.
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data. An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making.
Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. They are the quick and relatively easy way to get data about your users and potential users. Test surveys to eliminate problems.
A focus group is a qualitative research method that aims to gather quick user insights from various people in a short period. They can be a powerful tool in system development, but they should not be the only source of information about user behavior. In interactive systems development, the proper role of focus groups is not to assess interaction styles or design usability, but to discover what users want from the system.
In UX, we often use qualitative research to gather insights or observations about users. This type of research is useful for discovering problems and determining design solutions.
There are many essential steps to keep in mind when creating a product. One of the steps is finding information about your status in the competition. Marketing analysis is a necessary element of the product design process. This way business gets valuable ideas of the market, strengths, and weaknesses of a product are recognized and produce compelling new strategies for satisfying results.
UX analytics allows you to test, confirm and develop design intuition through data. If your intuition tells you that users aren’t clicking on a particular button because of its color, you can test that intuition by leveraging UX analytics (such as an A/B test).
Funnel analysis (also called conversion funnel or sales funnel) is the process of mapping the flow of website visitors to a set of specific funnel steps that result in conversions or signups. Businesses use funnel analysis to trace the user journey throughout their website, optimize it, and see how many visitors end up in each stage of the funnel.
Quantitative surveys are defined as objective questions used to gain detailed insights from respondents about a survey research topic. The answers received for these quantitative survey questions are analyzed and a research report is generated on the basis of this quantitative data.
Quantitative research is great for determining the scale or priority of design problems, benchmarking the experience, or comparing different design alternatives in an experimental way.
