A UX strategy fosters shared understanding of direction toward achieving goals before designing and implementing solutions. It serves to intentionally guide the prioritization and execution of UX work over time.
Service blueprints are counterparts to Customer Journey Mapping, focused on the employees. A service blueprint visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey.
UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.
An ecosystem map is a visual representation of the people, organizations, products, and services that a user may interact with during a particular experience.
Customer Journey Mapping helps you understand the situations, motivations, and expected outcomes for users who'd encounter your solutions to the problems. Think about who will be interacting with your solution, product or service and write short user stories as a way to categorize those different situations.
A holistic view means looking at the big picture and considering all aspects of a user's experience, including their environment, goals, motivations, and emotions. It is an essential approach that helps designers to create products and services that meet the needs of users in a more meaningful and impactful way.
User logs (diaries) of daily activities as they occur give contextual insights about real-time user behaviors and needs, helping define UX feature requirements. A diary study is a longitudinal user experience (UX) research method that allows your team to explore how users use your digital product over time. Diary studies often include a combination of videos, photos, and survey questions, in addition to product analytics, which provides your team with a rich mix of qualitative and quantitative data.
Setting the mood is a very important step for any design project. It helps designers and stakeholders get on the same page for the visual aspects of the project. In UX Design and product design, a mood board is a collection of assets and materials intended to communicate the style, voice, direction, and language of a particular design, brand, or project. These including a collage of images, fonts, interactions, features, icons, and UI elements to communicate the artistic direction of a project.
Interviews give insights into what users think about a site, an application, a product, or a process. They can point out what site content is memorable, what people feel is important on the site, and what ideas for improvement they may have.
